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APPLE'S BACK TO SCHOOL SALE OFFERS NEW INCENTIVES

AppleMagazine

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June 20, 2025

Apple's annual Back to School sale, known as the Higher Education Offer, is underway in the United States, targeting students, educators, and parents through the Education Store.

APPLE'S BACK TO SCHOOL SALE OFFERS NEW INCENTIVES

The promotion provides perks for buying eligible Macs and iPads, typically including free accessories or gift cards alongside year-round education discounts. Specific details on the current offer remain sparse, but the sale aims to attract academic buyers with added value.

Eligible participants include college students, faculty, staff, homeschool teachers, and parents purchasing for students at higher education institutions. Verification is required through Apple's Education Store or a third-party service, ensuring only qualified buyers access the deals. The promotion restricts purchases to one Mac and one iPad per person, maintaining fairness among individual shoppers.

The sale's structure varies by region. In countries like Australia and Brazil, past promotions included free AirPods or Apple Pencils, suggesting possible U.S. incentives. Without confirmed specifics, shoppers must check Apple's Education Store for updates to understand the full scope of the offer. The lack of clarity may prompt some to delay purchases until more details emerge.

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