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AI IS IMITATING THE DEAD AND DYING, RAISING NEW QUESTIONS ABOUT GRIEVINGY
AppleMagazine
|June 07, 2024
When Michael Bommer found out that he was terminally ill with colon cancer, he spent a lot of time with his wife, Anett, talking about what would happen after his death.
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She told him one of the things she’d miss most is being able to ask him questions whenever she wants because he is so well read and always shares his wisdom, Bommer recalled during a recent interview at his home in a leafy Berlin suburb.
That conversation sparked an idea for Bommer: Recreate his voice using artificial intelligence to survive him after he passed away.
The 61-year-old startup entrepreneur teamed up with his friend in the U.S., Robert LoCascio, CEO of the AI-powered legacy platform Eternos. Within two months, they built “a comprehensive, interactive AI version” of Bommer — the company’s first such client.
Eternos, which got its name from the Italian and Latin word for “eternal,” says its technology will allow Bommer’s family “to engage with his life experiences and insights.” It is among several companies that have emerged in the last few years in what’s become a growing space for grief related AI technology. One of the most well-known start-ups in this area, California-based StoryFile, allows people to interact with pre-recorded videos and uses its algorithms to detect the most relevant answers to questions posed by users. Another company, called HereAfter AI, offers similar interactions through a “Life Story Avatar” that users can create by answering prompts or sharing their own personal stories.
There’s also “Project December,” a chatbot that directs users to fill out a questionnaire answering key facts about a person and their traits — and then pay $10 to simulate a text-based conversation with the character. Yet another company, Seance AI, offers fictionalized seances for free. Extra features, such as AI-generated voice recreations of their loved ones, are available for a $10 fee.
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