HOW AI COULD BOOST CLUB PERFORMANCE

The prospect of AI-powered golf clubs isn’t just about hitting the ball further; it’s about a personalised, adaptive experience that could completely revolutionise how we play. Don't get me wrong, I'm not claiming to be a prophet here, as we're already seeing the use of AI on products like Callaway drivers. But we could just be scratching the surface.

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Imagine one of the best drivers having the ability to dynamically adjust its loft and face angle mid-swing, correcting for your individual flaws in real-time. Sensors embedded within the clubhead, coupled with Al algorithms, could analyse swing data such as clubhead speed, angle of attack and face angle and make instantaneous adjustments using micro-actuators in time for impact. Now, of course, this would massively contravene the current rules of golf (this is merely a tongue-in-cheek glance at what may be possible), but w