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Study reveals the world's most narcissistic countries

BBC Science Focus

|

March 2026

People in 53 countries surveyed to see which nation has the highest opinion of themselves.

Study reveals the world's most narcissistic countries

“[Narcissism is] not confined to one country, one generation or one type of person. It shows up everywhere”

Germany has the highest levels of narcissism in the world, according to a new study from Michigan State University, in the US.

Researchers analysed the survey responses of 45,000 people from 53 countries about their own traits and tendencies. Germany was joined in the top five by Iraq, China, Nepal and South Korea as the countries with the most narcissistic respondents overall.

The five countries with the lowest overall narcissism scores were Serbia, Ireland, the UK, the Netherlands and Denmark. Meanwhile, the US came in at number 16 out of 53.

“Most of what we know about narcissism comes from studies conducted in Western countries – often in the US,” William Chopik – associate professor of personality psychology at Michigan State University, and one of the researchers behind the study – told BBC Science Focus.

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