In order to be healthy, you have to be effective. In order to be effective, the system works, the system produces what it needs to produce. But in order to be effective, you have to identify the clients you are serving. Who are the clients? Clients are not necessarily those who consume the product or the service. They are customers. Clients are the ones who decide to buy. Who decides? That is your client.
When my kids were young, I used to take them every Sunday for brunch. I liked to go to a restaurant called Love because they had baked beans, which I liked. Guess where we went? McDonald’s. Who decided? The kids. So who are the clients of McDonald’s? I was the one carrying the wallet. That’s why McDonald’s is very good at marketing. It is oriented to the kids. They promote to the kids. They have playgrounds for the kids in front of the restaurant. The menu focuses on the kids.
Who decides is the client.
If you are a real estate developer in a developed country like the United States, go to New York. Look at their apartments. The kitchens are very small. What’s going on? People eat out. Who is the client? The wife. That’s who decides what to buy. So, when you ask yourself, I want to be effective, I want my company to be effective, focus on who decides. In the B2B business, there are multiple people who decide. The finance people, any one of them can veto. Now you have to look at all the different needs and develop a separate pitch for each one of them.
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Bu hikaye Heartfulness eMagazine dergisinin March 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
TIME IS A PRECIOUS RESOURCE
SARA BUBBER tells a story about a king who set a challenge in order to find an assistant. The outcome teaches us the value of time. She also gives us a thoughtful heart activity, and tells us some fun facts about time.
WHEN A BIRD SINGS, DO YOU ANALYZE IT?
SIDDHARTH KAK is an Indian documentary maker, television producer, and presenter, best known as the producer and presenter of Surabhi. Here, he is interviewed by PURNIMA RAMAKRISHNAN at the Global Spirituality Mahotsav about being stoic, and he shares two unique stories on how culture and language can transcend borders, time, and unexpected circumstances.
Become Your Own Influence
AARYAN ARORA is a young actor, musician, and composer. He was interviewed by PRAGYA MISHRA during the Global Spirituality Mahotsav on the impact of meditation on his creativity and sense of inner balance, and the advice he would give young people struggling to find their way.
Cultivating Peace: Water, Wetlands, and Biophilia for a Loving World
SRAVAN BANDA reminds us of the importance of water in a peaceful world. He especially focuses on wetlands, often referred to as the Earth's kidneys, and asks us to continue the work of World Water Day throughout the rest of the year.
It's Time for Love to Go Viral
DR. ROLLIN MCCRATY shares the science of the synchronicity between the heart and mind and, when they are in sync, how the love that is created can positively connect us to each other and everything in the world.
HUMAN FELLOWSHIP
NILAKSHI RAJKHOWA is the Director, Office of Public Affairs, National Spiritual Assembly of the Baha'i Faith in India. During the Mahotsav, she challenged everyone to join together to overcome our current crises, by starting with the heart.
There Will Always Be PROBLEMS
GOUR GOPAL DAS is an Indian monk, lifestyle coach, motivational speaker, and former electrical engineer. He talks about the inevitability of problems and how developing a state of inner peace can help us to navigate those problems, and not allow them to hold us back from living a fulfilling and whole life.
An Honor Bestowed
On the final morning of the Mahotsav, the Right Honorable PATRICIA SCOTLAND, KC, Secretary-General of the Commonwealth, spoke about the role DAAJI has played in bringing spirituality to the world, unifying people of all faiths and cultures, and nurturing nature. In honor of his work, she bestowed upon him the title of Global Ambassador for Peacebuilding and Faith in the Commonwealth. Below is the speech she made while conferring the honor.
Love for the Sake of Love
On the second day of the Mahotsav, DAAJI spoke about the purpose of the gathering, why there are different religious practices in different faiths, how to nurture the soul, and how all people can come together for a better world.
RECONNECTING WITH YOUR INNER CHILD
DR. JOSEPH HOWELL is the founder of The Institute for Conscious Being in the US. During his keynote address at the Global Spirituality Mahotsav, he guided the audience through an exercise to help them find spiritual connection by connecting to their inner child.