AN INTERVIEW WITH CO-FOUNDER ASHLEIGH LLOYD

This month, we spoke to Ashleigh Lloyd all about how her project, The Baby Expo, has grown into the biggest parenting event in the region!

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As the Middle East's largest maternity, baby and toddler event, The Baby Expo is a vibrant hub where expectant parents, families, retailers, distributors and industry leaders come together with some of the world's most trusted brands in the mother and baby space.

Ahead of the much-anticipated 2025 edition on May 16th and 17th, we sat down with their Project Director and Co-founder, Ashleigh Lloyd, to hear more about what's in store.

Ashleigh, it's a pleasure to speak with you. For those meeting you for the first time, can you tell us a bit about yourself and what led you to create The Baby Expo?

The idea for The Baby Expo came from my own personal experience. Being a mum of two young children, I know how overwhelming it can be to prepare for your baby's arrival. No two pregnancy journeys are the same and no two babies are the same! And then to prepare for all the various stages of parenthood - whether it be caring for your newborn, feeding, sleep routines or weaning - you can be left feeling like you don't know where to start.

With this in mind, I wanted to create a one-stop-shop for all things mother, baby and toddler - bringing together everything mums and dads need to support their parenthood journey, from leading global brands and the best education, to the latest products and innovations - all under one roof.

As we build up to this year's second edition, the success of the first edition validated our belief that there was a real need for this kind of event in the region, and we're even more excited to expand and refine the experience for parents, families and the industry.

What can visitors expect at this year's event?