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United fans get behind Pizza Pizza after post prompts fake reviews
Yorkshire Evening Post
|April 25, 2025
A takeaway boss said his business was bombarded with fake online reviews and threats after sharing a light-hearted social media post celebrating Leeds United's return to the Premier League.
Pizza Pizza, a popular family-run company with branches across the city, found itself at the centre of a digital backlash after posting a tongue-in-cheek comment about rival club Sheffield United on its Facebook page.
Junaid Hussain, 27, a passionate Leeds United fan and the owner of the business, described how the incident escalated following his team's promotion celebrations.
He said: "After we got promoted, we posted a light-hearted joke on our Facebook page about wanting Sheffield to lose.
"Somehow, that managed to bring rival fans to our page who bombarded us with negative reviews, threats to smash up our shop and even death threats.
"It got really out of hand. If we'd said something really nasty, I might understand, but this wasn't anything bad-it was just a joke."
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