Al, Cross-Border Growth, Tier 2/3 Expansion & Omnichannel Transforming India's Startup: Meta-Alvarez & Marsal India Report

As India's startup ecosystem accelerates into its next growth phase, emerging businesses are reshaping their growth through digital innovation with AI, omnichannel strategies, creators, and access to tier-2 and tier-3 markets and equally to cross-border geographies.

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On the occasion of World MSME Day, Meta has commissioned a new report in collaboration with leading global professional services firm Alvarez & Marsal India (A&M India), that captures insights based on deep conversations with 100 high-growth Indian startups and outlines six key levers of growth for India’s startups: AI adoption, cross-border expansion, omnichannel presence, Tier 2/3 market expansion, category diversification, creator-led brand building. A&M's expertise in advising high-growth businesses and investors combined with its data-led, real-world approach has delivered forward-looking and actionable findings in the report.

India’s start-up ecosystem has witnessed exponential growth over the last decade, with a surge in early-stage funding, digital penetration, and consumer affluence across metros and non-metro regions. And technologies such as Al are further fueling the growth of startups and MSMEs in the country.

Said Sandhya Devanathan, Vice President, India and South East Asia, Meta, “In today's dynamic times, startups that think smart and act fast to evolve will lead the charge. At Meta, we're proud to be partners in this journey, equipping them with cutting-edge AI-powered tools to help them scale and turn their bold ideas into impact.”