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Fears for future of Cheltenham Festival
Western Daily Press
|June 05, 2025
THE chair of Gloucestershire County Cricket Club has warned the future of the Cheltenham Cricket Festival will be in doubt if it doesn’t stop losing money.
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The fortnight-long event at the College Ground, which sees Gloucestershire move from their usual ground in Bristol up to Cheltenham, is the world’s longest-running cricket festival, having started more than 150 years ago.
The county said it has been losing “tens of thousands of pounds” because of rising costs and falling ticket sales.
Chair Peter Matthews said the club “can’t run the event long-term at a loss”.
The first Cheltenham Cricket Festival was held in 1872 and at one time Gloucestershire played matches across the county.
In more recent years, the club’s annual trip to play at Moreton-In-Marsh ended in 1996 and financial pressures led to the Gloucester Cricket Festival coming to an end in 2011. Cheltenham is now the only place in Gloucestershire where the county plays matches, with the regular home games taking place in Bristol.
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