'Eat rainbow' advice sees scramble for colourful veg

A SUPERMARKET has reported a surge in demand for brightly coloured vegetables as nutritionists encourage people to “eat the rainbow” in order to be healthier.

- SAM RUSSELL

Tesco says demand for colourful veg has surged in the last year

(Getty Images)

By eating fruits and vegetables of different colours, experts say people are likely to achieve a good range of vitamins and minerals for maintaining health and wellbeing.

Tesco has seen rocketing demand for brightly coloured vegetables in the past year - and particularly in the last few months - as the advice to add colourful veg to the plate has apparently begun to resonate.

This includes: demand for rainbow carrots up by 100% this autumn versus last; pink onions up 100% this autumn; rainbow chard up 70% this autumn; cavolo nero, also known as “black cabbage”, up around 30% in the last year.

Tesco brassica buyer Simon Tenwick said the supermarket has decided to stock red kale “as a direct result of this rainbow vegetables trend” and it will go on sale in the next few weeks.