Krispy Kreme Reshapes Its Distribution

Krispy Kreme is retooling its distribution network to prioritize selling doughnuts through retailers like Walmart and Costco, according to its chief executive, as part of a turnaround effort launched in the aftermath of its split with McDonald’s.

- By Dean SEAL

The 88-year-old doughnut brand cut its tally of global points of access—worldwide locations where its doughnuts are sold—by more than 6% in the third quarter. The company is making profitable growth its north star and shedding distribution points