CHAMPERS SALES LOSE THEIR FIZZ

CHAMPAGNE sales are going flat, falling to a 25-year low.

- BY SASKIA ROWLANDS

Just 22.3 million bottles of champers were shipped to the UK in 2024 - the lowest since the millennium, when only 20.5 million were imported.

Experts blame the lag on the rise of teetotalism and trendy tipples like cocktails and craft beer, plus the unstable political climate and cost of living crisis making drinkers more wary.