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Young women are F1's fastest growth market
The Straits Times
|December 05, 2024
DUBAI - Formula One is enjoying a surge of support in the Middle East, with younger female fans the fastest-growing demographic globally, according to data published by Nielsen Sports on Dec 3.
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The Gulf region has four races, one more than the United States, in a season that ends this weekend at Abu Dhabi's Yas Marina Circuit with McLaren and Ferrari fighting for the constructors' title.
Red Bull's Max Verstappen has already won his fourth consecutive drivers' world championship.
The figures showed female interest increasing by 11 per cent compared to 2023 in Saudi Arabia, and 10 per cent among men, with the biggest growth in the 50-69 age bracket.
Jeddah hosted a race for the first time in 2021 and Saudi energy giant Aramco sponsors Aston Martin as well as the sport as a whole.
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