US Couple's Finance Posts, Tariff Talk Go Viral

Already popular for their TikTok posts on topics like credit cards and mortgages, they grab more eyeballs as they discuss the effects of US tariffs

- Alison de Souza

LOS ANGELES — Couples who go viral on social media tend to do so because of their relationships, parenting routines, or aspirational lifestyles.

But husband-and-wife influencers Dean and Alexis Indot are getting millions of views for their posts on finance and economics instead.

And the American couple — who are based in Los Angeles, although Mr. Indot grew up in Malaysia and has a Singaporean mother — have grown even more popular discussing the new tariffs being imposed by the United States.

Posting as @alexisanddean, they have amassed more than 1.7 million followers on TikTok and 300,000 on Instagram in the last two years.

Mrs. Indot, 28, will ask her 53-year-old Kuala Lumpur-raised husband to explain or address a hot topic — for instance, whether tariffs will be inflationary, a post that has garnered 10 million views.

Mr. Indot will then offer a pithy, direct, and sometimes humorous explanation or viewpoint, often with an air of faint annoyance that followers seem to enjoy.

“Love this man’s energy,” reads one comment. “Please continue to explain as a frustrated parent might.”

The couple’s social media presence is entirely Mrs. Indot’s doing, they share with The Straits Times in an interview.

She launched their joint TikTok account in March 2023, when the collapse of Silicon Valley Bank heralded a banking crisis in the US.