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Tupperware still in demand in S'pore despite bankruptcy

The Straits Times

|

September 25, 2024

Some vendors don't expect much impact on business thanks to brand's loyal customers

- Rosalind Ang

Tupperware still in demand in S'pore despite bankruptcy

Despite filing for bankruptcy after racking up debt to the tune of $1 billion, Tupperware continues to find support from customers and fans in Singapore.

The colourful food containers of Tupperware have been a part of local housewife Zarina Mahadi's life for over two decades - she has amassed more than 200 containers of different shapes and sizes since she started collecting them in 1996.

Mrs Zarina, 58, latched onto the plastic containers as her glass ones often broke during Hari Raya celebrations.

Her array of Tupperware containers is used to store items like sugar, coffee powder, ginger and chilli. She finds the freezer-safe ones especially useful.

"Tupperware airtight containers can keep my crackers fresh even past six months, and you can also exchange them for new ones as they have a lifetime warranty. Their containers are also durable; that's why I love them," said Mrs Zarina.

She is not the only Tupperware fan here.

An education professional, who wanted to be known only as Ms Ong, said she rushed to buy Tupperware's Hello Kitty limited edition bottle when she heard about the bankruptcy filing.

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