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Taylor Swift fans turn out on Black Friday for vinyl album, new Eras Tour book
The Straits Times
|December 02, 2024
Young Taylor Swift fans and their parents lined up outside some of Target's nearly 2,000 stores in America early on Nov 29 - Black Friday - to buy copies of her new Eras Tour book and vinyl album.
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Hoping to buck a long stretch of slowing sales at Target stores - with penny-pinched shoppers making purchases at rival retailers - the big-box chain teamed up with American superstar Swift to build on the fan momentum she experienced following her Eras Tour concerts.
Several customers queued up outside Target stores as early as 5am in freezing temperatures, with most of them there to snap up Swift merchandise, before the stores opened at 6am.
"Yeah, it's really cold, but we're here to get Taylor Swift's tour book and her latest vinyl drop," Swift fan Carlos Miracle, 31, said while waiting outside a Chicago store.
Parents of teenage daughters and youngsters in their late 20s were up and about to buy Swift's Eras Tour book priced at US$39.99 (S$53.60) at Target.
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