ST website, audience strategy among 10 efforts honoured at global Eppy Awards

New site bags top prize for overall design, redesign; anti-vaping campaign also lauded

- Esther Loi

The Straits Times has clinched 10 awards, including first place for best overall website design, best redesign and best audience engagement strategy, at the 27th edition of the Eppy Awards on Nov 11.

ST was also recognised in other areas, such as community service reporting with its “Vaping: The Invisible Crisis” campaign, and for its photojournalism through a feature that paid homage to the red hue of the Singapore flag via infrared photography.

The annual awards, organised by American trade news publication E&P Magazine, spotlight the best in digital journalism and innovation.

ST’s new website was launched in July by the tech and product team at ST, featuring a cleaner reading experience and tools powered by artificial intelligence (AI) to help readers find and read news faster.

With readers’ needs at the heart of the design, the website aimed to prioritise legibility and fast access to content.

Also in line with the redesign of ST’s digital experience for its 180th anniversary, the new website was a product of user research and iterative prototyping with newsroom stakeholders.

It changed how the newsroom delivered journalism by improving reader experience and driving greater engagement, which won ST first place for best redesign and best website navigation.