S. Korea's govt agencies get glow-up from content creation

In South Korea, the typically not-so-interesting image of state-run organizations and local governments is getting a glow-up, thanks to a growing wave of meme-worthy content that they create.

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SEOUL - Who says government institutions are boring?

Take Korail, the national railway operator. In a video on its YouTube channel, a real-life train driver waltzes down the aisle of the new Cheongryong bullet train. Dressed in her uniform, she delivers a quirky dance to Shooting Stars by Bag Raiders. The clip has since gone viral, racking up over 3.2 million views and 68,000 likes.

"She's an actual train driver?" said one commenter.

Another chimed in: "I can't believe this is official Korail content!"

And then there were also people who playfully said that they were motivated by the video.

"If a Korail train driver, with a cushy, secure job, can put her all into this, what am I even doing with my life?"

Since the success of this video in April, the railway operator has been posting a number of similar fun videos.

Korail is not the only one.

Across the nation, local governments and state-owned firms are hopping on the quirky video bandwagon, crafting lighthearted and unconventional content to connect with new audiences.