Own a piece of Nathan Yong's timeless style

The home-grown designer's brand Nathan Home is all about luxe, classic furnishings

- Yamini Chinnuswamy

Design Within Reach. Herman Miller. Living Divani. These are all prominent international names in the world of furniture design—and Singapore's Nathan Yong has conceptualized designs for these and other global brands.

Now, the 2008 President's Design Award winner has a new furniture and lifestyle brand, Nathan Home (nathanhome.co), which will let Singapore customers acquire his designs online and in person.

The brand offers home furnishings, including sofas and sculptural pieces. Many of the pieces can be customized, such as the Tetris sofa (from $3,950) that is made up of modular pieces. Customers can order the "end" and "middle" pieces in a few different sizes. Two fabric colours are available.

All products are made in Malaysia by Mr Yong's factory teams, who have worked with him for the last two decades.

"They are the same factories that have been producing my designs for international brands like Herman Miller," Mr Yong, 54, tells The Straits Times.

His relationships with established brands have spanned years. American furniture company Herman Miller has been selling one of Mr Yong's designs, the Line Media Console, since 2010. Nathan Home offers a variation of that louvred design, the Line Legs Console ($4,500), in white ash or walnut.

The brand's full catalogue is on its website. But most items can also be viewed in person, by appointment only, at the Nathan Home showroom at 8 Baker Street.

The restored double-storey colonial house feels as serene on the inside as its isolated and verdant locale in Seletar, and was launched together with the brand in June.

Finding and settling on the place took a year, says Mr Yong.