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MEN-MADE FASHION
The Straits Times
|February 27, 2026
More Gen Z Singaporean males are starting their own clothing brands. The Straits Times talks to the founders of three such labels
Mr Mark Heng (above centre, in maroon top) with his team that includes (clockwise from far left) photographer Ayman Azhar Lui, photographer Ayman Azhar, and models Ariel Choy and Teh Koh. ST
(KEVIN LIM)
On TikTok, it often begins the same way.
A young founder stands in front of a mirror, adjusting the hem of a shirt. Cut to hands sketching in a notebook. Cut again racks of sample pieces, a moodboard taped to a bedroom wall, a limited drop teased in 12 seconds.
For many Gen Zs these days, free time is spent filming outfit transitions, testing small runs of merchandise and refreshing order dashboards.
Bu hikaye The Straits Times dergisinin February 27, 2026 baskısından alınmıştır.
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