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Jimmy Choo adds stylish touch to Eu Yan Sang tie-up
The Straits Times
|December 20, 2025
Local traditional Chinese medicine brand Eu Yan Sang has teamed up with an unexpected collaborator for a special Chinese New Year release: Malaysian shoe designer Jimmy Choo.
Choo, 77, is the co-founder of the luxury shoe line of the same name. He sold his stake in the company in 2001 and has been focusing on other ventures, such as the JCA London Fashion Academy and now, this partnership with Eu Yan Sang.
For the coming Chinese New Year in February, Choo has designed the Eu Yan Sang x Jimmy Choo Limited Edition Treasure Chest Hamper.
Only 100 sets of the hamper will be available in Singapore, priced at $1,888 each.
The hamper comes in a striking orange chest designed by Choo. The chest's contents were curated by the Eu Yan Sang team and include popular items from the brand, such as Royal Golden Bird's Nest and Australia Abalone.
Also inside the chest is a hongbao holder designed by Choo.
Bu hikaye The Straits Times dergisinin December 20, 2025 baskısından alınmıştır.
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