Fashion catwalks are K-pop's hottest stage of the moment

In today's fashion world, singers are no longer settling for a front-row seat as models strut down the catwalks they have made their way onto the runway.

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When K-pop girl group Blackpink's Lisa became the first K-pop act to perform at the Victoria's Secret Fashion Show in 2024, the event's return after a six-year hiatus, many were taken aback by the unexpected crossover.

The rarity of a K-pop star taking centre stage at a global fashion show made her performance a striking symbol of how far K-pop's influence has expanded beyond the music industry.

A year later, Nayeon, Momo, Jihyo and Tzuyu of K-pop girl group Twice also graced the American lingerie and beauty brand's runway in October, joining a star-studded lineup featuring international artistes Missy Elliott, Madison Beer and Karol G.

"When we first heard the news that we'd be performing at the Victoria's Secret Fashion Show, it honestly felt like a dream come true," Tzuyu said on the pink carpet before the event.