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DBS' Generative AI Virtual Coach to Guide Staff on Career Moves
The Straits Times
|July 23, 2025
DBS Bank employees will be able to tap a new virtual coach meant to help them perform to their best and to figure out future career moves within the bank.
Dubbed iCoach, the software is powered by generative artificial intelligence (AI) and will guide users via a virtual persona called Ren.
It was launched during DBS' sixth Live Fulfilled Carnival, an employee event held on July 22 at its Marina Bay Financial Centre headquarters, attended by Senior Minister of State for Digital Development and Information Tan Kiat How.
The chatbot is able to identify what viable career shifts employees can make with their current roles and skill sets.
It can also tell them what more they need to qualify for dream roles, provide practical tips on how to demonstrate sought-after traits for such roles, and highlight the available support for formal training they may need.
The answers are customized to each employee's professional background and personal motivations.
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