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Celebrities Bet on English Football's Second Tier

The Straits Times

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August 16, 2025

When Snoop Dogg sang the praises of Swansea City, it signaled the unlikely arrival of the latest celebrity owner in the once unfashionable Championship, English football's second tier.

LONDON -

The American rapper has joined the Welsh club's ownership structure, investing an undisclosed sum to rub shoulders with former Real Madrid stalwart Luka Modric, who has also sunk his money into the club.

"The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me," Snoop said in an introductory video.

In North Wales, Wrexham are dreaming of an extraordinary promotion to the Premier League this season on the back of the lucrative support of Hollywood star Ryan Reynolds and fellow actor Rob McElhenney.

Meanwhile, former Super Bowl-winning quarterback Tom Brady has a minority stake in Birmingham City, very much the second club in England's second city after Premier League outfit Aston Villa.

Brady says his is a "visionary role" and he tries — not always successfully — to pass on his experience of winning seven Super Bowl winner's rings to the Birmingham players and their young manager, Chris Davies.

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