BlueSG to Wind Down Ops on Aug 8 for Major Platform Upgrade Set for 2026 Launch

Electric car-sharing firm laying off staff due to reduced operational scale during pause

- Lee Nian Tjoe, Senior Transport Correspondent and Calista Wong

BlueSG will wind down its current operations on Aug 8 at 11:59 pm, the electric car-sharing company announced on Aug 4.

It added that billing, account closures, and subscription adjustments and refunds will be managed until the end of August.

The firm said it is embarking on a major platform upgrade to better serve the "evolving needs of urban mobility" in Singapore. The upgraded platform will introduce a refreshed fleet, an expanded network with more pickup and drop-off points, and enhanced technology that will enable it to be more reliable and efficient.

A BlueSG spokeswoman said the company is laying off staff, but did not disclose the number of employees affected.

This, she said, "reflects the reduced operational scale during the pause period".

"We are working closely with affected employees to provide fair severance, career support and, where possible, explore redeployment opportunities within the wider group," she added, noting that the company hopes to welcome back employees when new roles open up with the upgrade.

The new service is slated to be launched in 2026.

BlueSG was bought by Goldbell, a Singapore commercial and industrial vehicle giant, in 2021 from Bolloré Group, a French conglomerate that introduced the service here in 2017.