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BlueSG cars to be rebranded and offered for lease by Tribecar

The Straits Times

|

August 27, 2025

BlueSG CEO says company is in discussion with Tribecar on 'potential sale' of its EVs

- Lee Nian Tjoe

BlueSG cars to be rebranded and offered for lease by Tribecar

Within the next two weeks, the compact three-door electric cars used for the BlueSG car-sharing service will be back on the road, after the company said it was winding down operations in early August to prepare for a relaunch in 2026.

But instead of being taken out for periods as short as 30 minutes, the cars – rebranded as "Le Blu Frenchy" – will be leased out for between three months and two years from Tribecar, another car-sharing platform.

In response to The Straits Times' queries, Mr Keith Kee, chief executive officer of BlueSG, confirmed that the company is in discussion with Tribecar on a "potential sale" of the electric vehicles (EVs).

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