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Apple rolls out AI features across premium devices
The Straits Times
|October 30, 2024
SAN FRANCISCO - Apple on October 28 rolled out its first set of artificial intelligence (AI) features, dubbed Apple Intelligence, across its premium iPhone, iPad, and Mac devices, marking the tech giant's major push into generative AI.
The release, first previewed by the company in June, marks Apple's foray into an AI race that has seen the US tech giants rush into ChatGPT-style technology.
Google, Microsoft, Amazon, and Apple are convinced that generative AI's powers are the next chapter of computing and have ramped up spending so as not to be left behind.
"Apple Intelligence is generative AI in a way that only Apple can deliver, and we're incredibly excited about its ability to enrich our users' lives," Apple chief executive Tim Cook said in a blog post.
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