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Amazon gains creative control over James Bond franchise
The Straits Times
|February 24, 2025
The British family that has steered the James Bond franchise for more than 60 years, zealously protecting the superspy from the indignities of Hollywood strip mining, has agreed to relinquish control to Amazon.
LOS ANGELES -
The deal, which was announced on Feb 20, comes after a behind-the-scenes stand-off between film producer Barbara Broccoli, who inherited control of Bond from her father, and Amazon, which gained a significant ownership stake in the franchise in 2021 as part of its US$8.5 billion (S$11.3 billion) purchase of Hollywood studio Metro-Goldwyn-Mayer (MGM).
Ms Broccoli and her half-brother Michael Wilson, another Bond producer, had chafed at some of the ways in which Amazon hoped to capitalize on the property, The Wall Street Journal reported in December 2024.
In a statement released by Amazon, the siblings and the tech giant said they had agreed to form a new joint venture to house Bond; the parties will remain co-owners. But Amazon MGM Studios "will gain creative control" after the transaction closes later in 2025.
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