Discovering a hidden career path through Linkedin optimisation

Career trajectories are evolving in surprising directions in today's digital-driven business world.

- BIJU DHARMAPALAN JESVIN SAJI

One such emerging path is LinkedIn optimization considered a niche skill, it has now grown into stand a alone profession with significant growth potential.

As professionals and organisations increasingly recognise LinkedIn's value for career progression, business out-reach, and personal branding, experts who can master the platform's intricacies are becoming highly soughtafter.

LinkedIn has come a long way from being just an online resume repository. With a global user base exceeding 900 million, it now serves as the largest professional networking platform, a space for content publishing, a recruitment ecosystem, and a powerful business development tool. In such an ecosystem, having a well-optimised profile is no longer optional-it's essential.

A LinkedIn profile often serves as your first impression in professional and academic settings. People will probably check your profile before a meeting, an interview, or a networking opportunity. With over a billion users and 87 per cent of recruiters relying on the platform for talent acquisition, having a compelling profile is critical. Yet, building such a profile is both an art and a science-skills that not everyone possesses. This is precisely where LinkedIn optimisation specialists come in.

A poorly presented profile can shut opportunities before they even begin. As the platform becomes more competitive, the demand for professionals to help others stand out in the crowd continues to rise.

Who are LinkedIn optimisers?