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Reliance Brings Sun Crush to India and Kicks Off Price War
The Statesman Siliguri
|March 19, 2025
Mukesh Ambani-owned Reliance Consumer Products (RCPL) has secured the India rights for premium juice brand Sun Crush from Muttiah Muralitharan's company, Ceylon Beverage International, the company has officially announced.
The company has begun local manufacturing of the brand and entered India's retail juice segment to compete against Dabur's Real, ITC's B Natural, Amul Tru, Paperboat and PepsiCo's Tropicana, the announcement stated.
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5 mins
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The Statesman Siliguri
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