Avaada's 'Always Clean, Always On' campaign puts spotlight on energy for AI age

The future may be electric and intelligent ~ but it must also be clean, uninterrupted, and always on.

- RITWIK MUKHERJEE

And that seems to be the new mantra at Avaada Group, one of India's leading integrated clean energy conglomerates. In a world racing toward an electrified, AI-driven future, the Avaada Group has fired a striking new salvo into India's clean energy narrative with the launch of its campaign, "Always Clean, Always On." Unveiled on the country's most-watched television show, Kaun Banega Crorepati, the campaign seeks to ignite a national dialogue around the energy demands of tomorrow ~ and the imperative of powering them sustainably.