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Unpacking the benefits of smart recruitment for small businesses

The Star

|

March 19, 2026

ARTIFICIAL Intelligence (AI) has taken off in some areas of business more quickly than others, and recruitment is at the forefront of this shift.

- JEREMY LANG

Unpacking the benefits of smart recruitment for small businesses

Globally, 99% of Fortune 500 firms are already using AI in their hiring processes, and South Africa is not far behind, with 78% of large companies using AI-driven screening tools.

For small and medium enterprises (SMEs) that do not have dedicated human resources (HR) and talent personnel, these tools can be particularly beneficial.

Most SMEs can't afford a lengthy or complex hiring process, and in a country battling high unemployment, applications are rarely the problem.

The real challenge is identifying the right candidate efficiently, without draining management capacity.

Here are three ways that AI can support your recruitment efforts:

Job design

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