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King Alexander Investments launches a game-changing platform for retail investors
The Star
|May 08, 2025
KING Alexander Investments has officially launched its innovative linked investment service provider (LISP) platform, in a bold move set to disrupt the retail investing landscape in South Africa.
Founded by seasoned financial services innovator David Lloyd, the platform is designed with financial advisers and their clients in mind, promising a simpler, more transparent investment experience that finally addresses the longstanding inequities of traditional retail investing.
The vision behind King Alexander Investments stems from Lloyd's conviction that the existing models are fundamentally flawed.
"Since day one, these platforms have been too expensive, and investors take on all the risk regardless of the performance that is actually delivered," said Lloyd at the launch on Wednesday.
"King Alexander Investments changes this as clients now only pay when they are 'winning'."
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