Grasslands' wealth unlocked by push for high-quality products

In the sheds of Tianlai Livestock Group in Bole, Xinjiang Uygur autonomous region, cattle seem to live a charmed life.

- By ZHAO YIMENG

They drink temperature-controlled water, feed on organic grains and wear smart collars that track their health around the clock. Some are even massaged to relieve itches and improve circulation. These measures aim not only to build a domestic premium beef brand, but also to lift farmers' income and drive rural vitalisation in the region.

Tianlai is said to be the only beef company in China with organic certification covering the entire production chain, and it manages procedures from forage cultivation and cattle breeding to processing and sales. Its 6,667-hectare organic feed base and national breeding stations in the Bortala Mongolian autonomous prefecture mainly supply high-quality Angus and Hereford beef.

The beef products have been supplied to major sports events such as the 19th Asian Games in Hangzhou, Zhejiang province, and the FISU World University Games 2023 in Chengdu, Sichuan province, Bole's agriculture and rural affairs bureau said.