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Wilcon eyes further growth after 100th store milestone
The Philippine Star
|June 18, 2024
Home improvement and construction supplies retailer Wilcon Depot Inc. has no plans of slowing down its expansion once it hits its 100-store target this 2024, with the company planning to accelerate further the growth of its smaller store format in the coming years.
“In the pipeline we are still going to grow after 100. More Do It Wilcon (DIW) perhaps. The opportunity is in more areas where we can cover because not all areas have locations that are 8,000 to 10,000 square meters. It is not that easy to find. So that’s where we’re looking at for the next few years after store 100,” Wilcon president and CEO Lorraine Belo-Cincochan said in a briefing yesterday. Wilcon ended the first quarter with 93 branches and is on track to attain it
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