US-based Seafood City launches digital marketplace for global Pinoys

LOS ANGELES - Seafood City, the largest Filipino grocerant in North America with one million weekly in-store foot traffic, has recently launched a first-of-its-kind and innovative one-stop digital marketplace app for global Filipinos in North America.

- By DONNABELLE GATDULA

Dubbed as SFC+, this comprehensive marketing platform brings together US and top Filipino brands and services, allowing SFC members to easily shop for authentic products, pay bills, send remittances, and even invest in the future of their loved ones in the Philippines.

Seafood City currently has over 400,000 active membership base, and the largest Filipino online and in-store collection of vendor partners. Initially starting a store in San Diego, California, Seafood City, a de facto community town center or hub for Filipino-North Americans, now has numerous operations in the United States and Canada including those in California, Nevada, Texas, Washington, Illinois, Hawaii, Arizona, Ontario, Manitoba and Alberta. It also has plans to expand in Midwest and the East Coast.

During the SFC+ launch on Oct. 21, Seafood City partnered with leading Filipino brands like ABS-CBN, the SM Group, Philippine Airlines, SM Development Corp., BDO Unibank, Smart, Globe, East West Bank USA, and BayaniPay, among others, to enable its thousands of members to seamlessly connect and simplify global transactions and bring the best of the Philippines to North American shores.

"SFC+ is a digital hub for Filipinos in North America that gives them exclusive access to US and top Philippine brands, discounts, rewards, and a host of exciting benefits every time they shop, save, earn and pay with Suki Points using the app," said SFC+ Inc. president and CEO Elewin Rebaya.