The next generation T

Toyota Motor Philippines officially launched last week the Next Generation Tamaraw in a grand event held simultaneously in eight locations nationwide.

- MARIANNE GO

The latest iteration of the much-loved commercial vehicle Tamaraw, first launched in the country in 1993 as the Tamaraw FX, now comes in various forms and conversions that the Gen Z will definitely love as well due to its new transformative options for personal, commercial, recreational, and creative uses.

The launch, which was live-streamed to audiences in Makati City, Quezon City, Pasay City, Pampanga, Laguna, Cebu City, Davao City, and Cagayan de Oro City, was an exciting, youthful, and colorful presentation that was pumped up by the use of the current hit music collaboration of Black Pink member Rose and Bruno Mars—the very catchy APT.

The launch in various locations of the country showcased the various possibilities of the latest and more robust-looking Tamaraw that will truly appeal to Gen Z buyers who will love the customization options to reflect their own forward-looking choices, whether it be for their own personal use as a pickup, a recreation vehicle for out-of-town camping trips, or for a variety of commercial uses from delivery to food trucks, mobile coffee cafes, or creative mobile retail trucks—the creative options depending on the imagination of the buyers.

An iconic nameplate known by generations of Filipinos, the Toyota Tamaraw is synonymous with reliability and durability due to its quality and versatile build.

In response to the ever-evolving needs of the Philippine market, TMP has introduced the Next Generation Tamaraw, reimagined for the modern era as a multi-purpose people and goods mover for both business and personal use.

It is now being assembled locally at the Toyota Motor Philippines plant in Santa Rosa, Laguna.

At least 70 percent of the Tamaraw will be imported from Toyota's operations in Thailand.