Shop & Share: How SM Store Turns Everyday Shopping into Meaningful Giving

Now on its third year, SM Store's Shop&Share Movement continues to create ripples of change across the country.

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What began as a simple way to give back has evolved into a long-term, purpose-driven initiative that empowers customers to make a difference with every purchase.

Introduced in 2023, Shop&Share reimagines retail as a force for good—inviting shoppers to support curated donation kits at subsidized prices and transforming everyday transactions into opportunities for community impact.

More than just a seasonal campaign, Shop&Share aligns with the United Nations Sustainable Development Goals (SDGs), reinforcing its long-term commitment to nation-building and global sustainability.

To date, the program has reached more than 200 public schools, NGOs, and local communities across 35 provinces through its 77 SM Store branches.

In education, Shop&Share has made a meaningful difference through its collaborations. In 2024, SM Store and Mastercard joined forces to empower students pursuing Science, Technology, Engineering, and Mathematics (STEM) careers. The partnership provided scholarship grants to participants of the Ten Outstanding STEM Students (TOSS) program, helping young scholars pursue their academic dreams.