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Pinoy online sellers lag behind in AI use
The Philippine Star
|April 13, 2025
IN SOUTHEAST ASIA
The research undertaken by Lazada in collaboration with global market research company Kantar covered 1,214 sellers from Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam in February to look at AI adoption trends, challenges and opportunities among e-commerce sellers in Southeast Asia.
The report showed that only 35 percent of sellers in the Philippines are fully embracing AI, among the lowest in Southeast Asia.
The percentage of those fully embracing the technology reached 65 percent in Thailand, 58 percent in Singapore, 54 percent in Vietnam, 42 percent in Indonesia and 32 percent in Malaysia.
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