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MSD bags advocacy excellence award
The Philippine Star
|December 16, 2025
MSD in the Philippines’ ‘Di Mo DeCERV!’ campaign has been awarded Bronze in the Advocacy category at this year’s ICE Awards, a distinguished program led by the Media Specialists Association of the Philippines.
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MSD in the Philippines president and managing director Andreas Riedel, Vaccines Business Unit director Ethel Calma and the team behind the 'Di Mo DeCERV!' campaign celebrate its Bronze Win at the 2025 ICE Awards, recognizing MSD's continued commitment to advancing HPV awareness and prevention in the Philippines.
The recognition celebrates the campaign’s breakthrough approach in shifting public perception on HPV and cervical cancer prevention, further strengthening MSD’s position as a leading voice in protecting the health and well-being of all people at risk of HPV-related diseases.
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