Jollibee cooking up expansion in Vietnam, entry into Australia

VIETNAM-Asian food conglomerate Jollibee Foods Corp. (JFC) is accelerating the expansion of its flagship brand outside the Philippines, with plans to ramp up store openings in Vietnam as well as make its much-awaited entry into the Australian market.

- By RICHMOND MERCURIO

JFC, which opened yesterday its 200th $ Jollibee store here, intends to take a bigger e bite into Vietnam's quick service restaurant (QSR) industry in the coming years.

Jollibee Group chief financial and risk officer Richard Shin told The STAR that they are looking at opening another 50 stores in Vietnam in the first half of 2025.

"We want to get to number one. It may not be next year, but latest I think it will be the year after," he said.

JFC's journey in Vietnam started in 2005 with the opening of the first Jollibee store in Ho Chi Minh City.

Jollibee Group CEO Ernesto Tanmantiong said that Vietnam plays an important market for JFC with a network of 200 Jollibee stores at present.