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IS THE NEW IPHONE 16 STILL A GOOD INVESTMENT?
The Philippine Star
|October 27, 2024
Did you know that iPhone owners are keeping their phones the longest? According to a study by Consumer Intelligence Research Partners (CIRP), they are often trading in their old devices—typically an iPhone, too—to upgrade rather than disposing of them, highlighting a shift toward more sustainable and financially savvy phone ownership. It's a testament to the iPhone's enduring appeal, and the latest iPhone 16 is no exception.
In the Philippines, Globe helped pave the way for this shift. "Globe was the first telco to launch the iPhone in the Philippines in 2008," says Eric Tanbauco, head of Globe's Consumer Mobile Business. Since then, Globe has released plans to make the switch and upgrade easier and more cost-effective.
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