How Nuanu is turning real estate into a sustainable movement

A picture of Nuanu captures the stunning coastline where the sea meets lush greenery, showcasing the creative city in harmony with nature. NUANU CREATIVE CITY

- By KEISHA TA-ASAN

At the heart of its vision is a guiding principle—build less, but better.

"We've seen developments around the world lose value because they overbuild," said Lev Kroll, CEO of Nuanu. "Here, we're intentionally developing less than what's allowed—not just for the environment, but because it protects long-term property value."

That philosophy blends business logic with ecological restraint. Since its launch, Nuanu has invested over $150 million, with more than $30 million dedicated to infrastructure. Over 50 active projects are underway, including creative studios, schools, an immersive art park and a wellness complex. These are all supported by Nuanu's new residential brand: Nuanu Real Estate.

But while Nuanu is anchored in physical spaces, its leadership sees the project as much more than land and buildings.