Creatives can be entrepreneurs, too

GO NEGOSYO PILIPINAS

- ANGAT LAHAT! JOEY CONCEPCION

No doubt, there is a lot of creativity involved in entrepreneurship. Successful entrepreneurs are resourceful and imaginative, crafting products and services that resonate in the market. They have a knack for reading the room and enough creativity to introduce something exciting and innovative.

But what about entrepreneurship among creatives? While creativity is its own reward, can one build a business around it? What if, instead of traditional forms of capital, like land, for example, the capital is one's creative wealth? What if the entrepreneur and the creator of the product are the same person? Can creative input be given commercial value and offered in the market for purchase, same as any product or service?

The creator-entrepreneur has become more visible lately, thanks to social media and more accessible e-commerce platforms. They no longer need to rely on agents or other third-party sellers to connect with their markets. Maybe this is why creative activity has increased its contribution to the Philippine economy over the last few years.

In the Philippines, the Philippine Statistics Authority (PSA) categorizes the Philippine creative industry into nine main domains: audiovisual media, digital interactive media, creative services, design, publishing and printed media, performing arts, visual arts, traditional cultural expressions and cultural sites.