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Cigarette, liquor sales in 'sari-sari' stores drop amid 2024 inflation

The Philippine Star

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April 11, 2025

Sales of cigarettes and liquor products in sari-sari or neighborhood convenience stores declined last year as inflation eroded consumers' purchasing power, according to tech startup Packworks.

- By Louella Desiderio

A study from Packworks found that combined sales of cigarette brands Mighty, Marlboro and Winston dropped to over P392 million in gross merchandise value (GMV) last year compared to more than P503 million in 2023.

Mighty posted the highest drop at 25 percent, followed by Marlboro at 24 percent and Winston at eight percent.

The decline in sales was seen even as the Bureau of Internal Revenue lowered the floor price per pack to P78.58 last year from P114.60 in 2023, as inflation weakened purchasing power.

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