All in for everything Pinoy:

Walk through a weekend bazaar and you'll find Filipino brands bursting with heart and ingenuity. There's the startup brewing coffee, the slow fashion label reviving indigenous weaves, and the aromatherapy brand using native botanicals. Everywhere you look, Pinoy artisans are having a moment.

- By ANTHEA GRAPE

Each one has a story worth telling—and that's exactly what Philstar Media Group (PMG)'s Nakakalocal does best.

This program-turned-community builder champions local micro, small, and medium enterprises (MSMEs). Beyond the products, it highlights business founders with big dreams, families turning passion into livelihood, and creatives redefining what it means to love our own.

Still wondering why it matters? Here are seven reasons we like to go all in with Nakakalocal, and why you should, too.

NAKAKALOCAL CELEBRATES HOMEGROWN GREATNESS This program puts the spotlight on MSMEs that are often overlooked. From handmade shoes in Laguna to plant-based food in Quezon, the campaign proves that Filipino products are truly world-class.

One MSME leading the way is Alixia Marie PH, which innovates with fashion by blending traditional Filipino craftsmanship with fresh, contemporary design. From intricately woven textiles to meticulously crafted accessories, the brand reimagines heritage techniques for the modern market.

IT TELLS THE STORIES BEHIND THE BRANDS One of the strongest pillars of Nakakalocal is storytelling. The campaign digs deep into the lives of the entrepreneurs, including what keeps them up at night and what pushes them to keep going.