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A Playground For Dreams: Decathlon's Philippine Journey
The Philippine Star
|June 01, 2025
Moving on to the world of retail, Filinvest's impact isn't just measured by square footage—it's about enabling bold ideas to take shape.
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For Decathlon Philippines, that idea is deeply rooted in purpose: to make sports accessible to everyone.
"Decathlon's purpose is to move people through the wonders of sport for the many," said Janina Meriel David, Chief of Staff and Internal Communications Leader of Decathlon Philippines.
"Decathlon doesn't just offer sports products, we also advocate living an active and healthy lifestyle, fostering connections through sports. The Philippines is one of the countries with huge potential in bringing this purpose to life, which is the reason we started big in a central location where sports can be openly practiced by people of all ages, levels, and backgrounds."
That strategic starting point was Festival Mall, Alabang—where Decathlon opened its first-ever store in the Philippines in 2017.
Bu hikaye The Philippine Star dergisinin June 01, 2025 baskısından alınmıştır.
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