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WPP's pick for CEO faces huge challenges to rescue ad firm
The Observer
|July 13, 2025
Investors were calmed, at least for now, by Cindy Rose’s appointment as chief executive of WPP on Thursday, the day after a brutal profit warning triggered an 18% plunge in the advertising giant's share price.
But the former Microsoft executive faces a huge task turning around what was once one of the world’s most important companies. Now it is not even top dog in its own industry, which is going through a rapid business model transition driven by more cost-conscious clients and the rise of artificial intelligence.
Rose brings expertise in technology, if not so much in advertising, though she should have a good understanding of the challenges facing the company, having been a non-executive member of its board since 2019.
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