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Mirror, mirror, on the wall, who's the greenest of them all? Well, it's not you, Snow White ...

The Observer

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April 06, 2025

At a screening of the new Snow White movie in London last month, influ-encers walked through an artificial fairytale forest, complete with a full-size thatched cottage filled with mod-els of furry animals.

- Caroline Reid & Christian Sylt

Mirror, mirror, on the wall, who's the greenest of them all? Well, it's not you, Snow White ...

In the US, Disney paraded an actual bunny in a brown knitted jumper down the red carpet at the film's Hollywood premiere.

But the film's theme of being at one with nature seems not to have extended to the real-life environment, with company documents showing the making of Snow White generated more greenhouse gas emissions in the UK than the latest Fast & Furious film, despite the latter's reliance on an array of gas-guzzling cars.

Analysis of more than 250 sets of filings from the Walt Disney Company reveals that the live action remakes of Snow White and another animated classic, The Little Mermaid, created more pollution than any of its other movies made in the UK since 2019, when the environmental reporting requirement was introduced.

It obliges companies to disclose the emissions generated in the UK, so the global total may be higher. The Little Mermaid, for example, was also filmed in Sardinia, while the Fast and Furious film-makers travelled to Italy and the US.

The combined emissions for Snow White and The Little Mermaid are higher than the annual amount pro-duced by Birmingham and Luton air-ports. Each movie generated higher emissions than the annual total for Blackpool Pleasure Beach and London's O2 Arena, where the Snow White influencer event took place.

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