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Meghan in the pink with launch of her own celebrity rosé
The Observer
|June 22, 2025
A rosé by any other name would smell as sweet. Or would it? The Duchess of Sussex has become the latest celebrity to smell the aroma of peach, strawberry, lychee - and the money - and launch her own pink wine.
It will be the first drink in Meghan Markle's much-critiqued As Ever lifestyle brand, until now largely known for its jam. She joins celebrities including Kylie Minogue, Cameron Diaz and Sarah Jessica Parker, who all know their way around a demijohn, as well as more unlikely vintners such as footballer John Terry and Take That's Gary Barlow.
"You can't move for them," says Rosalind Cooper, a wine expert and creator of the Rosé Report.
Minogue charges £9 for her Provence mix of grenache and cinsault grapes, and about £11.50 for her prosecco rosé, glera and pinot nero - reportedly the most popular of its kind in the UK.
Graham Norton's bottles go for £9.25 (a blend of merlot, chardonnay and sauvignon blanc), Parker's are priced at around £13, while Diaz sells her Avaline wine for £21. Terry's is at the top of the celebrity market at £24.
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